DIET COKE AND INSTAMATIC

Photographer

Michael Eckart

Category

Fine Art Photography - Still Life

Company

Submission Group

Amateur

Year

2024

Country / Region:

Germany

The launches of Diet Coke and Kodak's Instamatic cameras occurred virtually simultaneously in 1963. The products were extremely successful in the 1960s and 1970s and sold millions of copies. Diat Coke still exists, but Instamatik ceased production in 1988. I discovered the still life in the side room of a bookstore in Singapore. The bookstore specializes in unusual books that are difficult to find in regular bookstores. I immediately recognized the connection between Diat Coke and Instamatik, but I'm not sure whether the still life was deliberately arranged that way or whether it was a coincidence.